Case Study: Dragonfly Robata Grill & Sushi

Dragonfly Robata Grill & Sushi is a well-known and highly regarded sushi and robata restaurant in Orlando. When we began working with them, their social media presence had been inactive for nearly two years. The engagement was extremely low, and the challenge was not only to reactivate the existing audience but also to retain and grow the community.

/about the Client

Dragonfly already had a strong brand identity rooted in deep values: an unwavering commitment to hospitality, culinary excellence, and creativity. Rather than reinventing the brand, our goal was to bring these values to life on social media by creating a digital space that reflected the warmth and connection guests feel when visiting the restaurant.

We focused on storytelling-driven content that emphasized:

/Our Approach

The guest experience – conveying the feeling of being part of the Dragonfly family
Commitment to quality – showcasing fresh ingredients and the artistry behind every dish
Creative expression – highlighting the innovation of both the chefs and bartenders

Developing a content strategy aligned with the brand’s core values
Producing original, high-quality visuals that captured the essence of the dining experience
Reigniting engagement with their existing audience to prevent follower loss
Implementing organic growth strategies, including influencer collaborations and partnerships with local food bloggers
Creating a consistent posting schedule with three to four high-impact posts per week

We took full creative and strategic control of Dragonfly’s social media, overseeing everything from content creation to community engagement. Our work included:

/What We Did

(after)

(before)

Despite a low posting frequency, our organic strategies led to steady month-over-month growth of 5-10%, proving that quality engagement and strategic storytelling drive better results than volume alone.

By combining an authentic brand voice with community-driven content, we helped Dragonfly reestablish itself on social media, retain its loyal audience, and attract new customers—without relying on paid promotions.

Let’s transform your social presence into something unforgettable.

(c)

(b)

(a)

Since Hanna started handling our content, our social media has totally leveled up. We’re seeing more regular traffic, more engagement, and a consistent posting rhythm we struggled with before. She’s brought a great sense of humor and personality into our posts that’s made our brand feel more fun and approachable. The quality of the content is night and day. Everything she puts out looks so professional; it really helps us stand out. People are connecting more with our brand, and that’s 100% thanks to her vision and execution.

What we value most about working with Hanna is the trust we have in her work. She’s got a super high standard for everything she delivers — if it’s not up to her level, it doesn’t get sent our way. She gives incredible creative direction and knows exactly how to bring out the best in our brand. She’s also insanely organized, she sticks to timelines, keeps us on schedule, and always respects both our time and hers, which makes everything run smoothly. Plus, she’s got a great eye and the editing skills, (not to mention the gear) to back it up. Everything she produces looks clean, polished, and on point.

/feedback