Case Study: Dirty Little Store

Dirty Little Store is a brand built on intimacy, connection, and a sense of play. Specializing in couples' card games, the brand focuses on helping partners reconnect, spark meaningful conversations, and bring more fun and depth into their relationships. The mission is simple yet powerful: relationship first, always.

When we came on board, the brand’s social media presence lacked direction and consistency. The challenge was to build a strategy that reflected the brand’s values while also creating high-converting, engaging content that could drive both community growth and sales.

/about the Client

The strategy included:

Defined visual direction that matched the brand’s flirty, modern tone
A focus on interactive, value-driven content that speaks directly to couples
Story-based daily engagement encouraging conversation, curiosity, and participation
A mix of inspiring, playful, and emotionally resonant videos designed for shareability and reach

We began with a full social media audit, followed by a comprehensive strategy tailored to highlight the brand’s emotional core—deep connection, quality time, and rediscovering the spark. Our goal was to position the brand not just as a product, but as a relationship tool—something couples would turn to again and again to feel closer, laugh more, and open up.

/Our Approach

Our work included full-time social media management and content creation, delivering a strong, consistent digital presence that reflected the brand’s personality and purpose.

/What We Did

Key deliverables included:

Full visual identity build-out for social media
Content creation, including Reels, carousels, and stories
Consistent interactive story formats to build community and drive engagement
On-brand, video content showcasing real-life connection prompts and user scenarios
Ongoing community management and strategic post scheduling

By staying rooted in the brand’s relationship-first philosophy and blending it with a bold, relatable content strategy, we were able to turn Dirty Little Store’s Instagram into both a marketing tool and a space where couples feel seen, inspired, and reconnected.

Following doubled within the first two months
Multiple Reels went viral organically, reaching new audiences and generating buzz
Significant increase in direct Instagram-driven sales
Story engagement and DM interactions rose dramatically, reflecting real conversations sparked by the content

Let’s transform your social presence into something unforgettable.

The results were fast and measurable:

/Results & Impact

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(b)

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Hanna Kalinichenka is an exceptional social media marketer. She is highly professional, organized, and has a keen eye for detail. Hanna exceeded expectations by thoroughly understanding our brand’s mission and aligning social media content with our overall goals. I HIGHLY recommend her services.

/feedback