Case Study: Blyss Beauty

Blyss Beauty is a full-service beauty studio offering a wide range of treatments under one roof. The founder, Alyssa, envisioned a brand that exudes luxury, elegance, and modern femininity, while remaining grounded in values like natural beauty and empowerment.

When we began working together, the studio had no established social media identity or clear content direction. The goal was to reposition Blyss as a high-end beauty destination through elevated visuals, cohesive messaging, and consistent online presence.

/about the Client

We took full ownership of Blyss Beauty’s social media management and content creation, starting from the ground up with:

Everything we created was designed to reflect what makes Blyss unique—a place where women can feel taken care of, beautiful, and confident, all in one space.

/Our Approach

A comprehensive brand and content strategy, including visual identity and tone of voice
Moodboards and creative references that aligned with the salon’s vision
Professional photo and video production to build a recognizable and elevated digital presence
A strong focus on showcasing the full range of services in a way that felt both luxurious and approachable

Developed a complete social media strategy tailored to the salon’s luxury positioning
Created a refined visual identity for Instagram, including tone, color palette, and content structure
Planned and executed branded content shoots, delivering high-quality visuals that aligned with the new direction
Produced multiple viral Reels that captured attention and reflected the studio’s new look
Handled daily content creation, management, and engagement, ensuring consistency across platforms

/What We Did

(after)

(before)

By aligning every visual and every caption with the brand’s core values—natural beauty, self-confidence, and modern femininity—we helped Blyss Beauty not only attract more clients, but establish itself as a premium name in the beauty space.

Within the first few months of our collaboration, we achieved:

A complete brand transformation—from an undefined presence to a cohesive luxury identity
Multiple Reels reaching viral-level engagement, driving visibility and growth
A significant increase in inquiries and new clients, directly attributed to content performance
A consistent online experience that now matches the in-studio luxury feel

/Results & Impact

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(b)

(a)

Alyssa Walke
Owner, Blyss Beauty LLC

As a busy small business owner, I was struggling with keeping up on social media. After a long search for the perfect Social Media Manager, Hanna stood out above the rest! Not only is she super professional, her passion for all things social media shows! When it comes to content creation, her attention to detail, camera skills, and editing abilities are top-tier! Aside from that, she is organized and takes action when it comes to social media management. Hanna pays attention to your business goals, social media analytics, and creates content that converts while also matching branding! If you are looking for someone to level up your business presence on social media, Hanna is your go-to!

/feedback