Case Study: L.U.X. Beauty Salon
L.U.X. Beauty Salon is more than just a high-end hair salon—it is a sanctuary for women, built on the belief that femininity is powerful, community is essential, and every woman deserves a space where she feels nurtured and celebrated. The salon embodies a culture of support, luxury, and self-care, with the bold mantra “God is a Woman” at the heart of its brand identity.

When we began working together, L.U.X. had a strong foundation in its values but needed a comprehensive social media and content strategy to translate this vision into a powerful online presence.
/about the Client
  • Building a social strategy that authentically reflects the brand’s mission and creates a safe, welcoming space for women online
  • Content development that captures the essence of femininity, self-care, and empowerment
  • Event coordination and community-building efforts to deepen the salon’s role as more than just a service provider but a true lifestyle brand
Every decision, from visual identity to content tone to event curation, was designed to reinforce the salon’s commitment to nurturing its clients — not just through beauty services, but through an entire ecosystem of support, connection, and inspiration.
The goal was not only to elevate the salon’s digital presence but to create an immersive brand experience — both online and offline. We focused on:
/Our Approach
  • Social media strategy development – A deeply researched, tailored roadmap for Instagram and content execution
  • Content creation and production – High-quality video and photo content aligned with the salon’s aesthetics and message
  • Event coordination and coverage – Assisting in organizing salon events that reinforce the brand’s values, as well as filming and showcasing these moments on social media
  • Branded storytelling – Crafting narratives that go beyond hair services, positioning the salon as a movement for modern femininity and self-expression
Our work for L.U.X. Beauty Salon encompassed a holistic approach to brand growth and community-building, including:
/What We Did
With ongoing content days, strategic planning, and community-driven events, the salon continues to expand its presence and deepen its impact, making every woman who walks through its doors feel not only beautiful but truly seen.
Most importantly, by aligning social media with real-life experiences and events, we successfully bridged the gap between digital marketing and genuine community-building — positioning L.U.X. not just as a salon, but as a feminine space of empowerment, luxury, and connection.
Let’s transform your social presence into something unforgettable.
Within just a few months of implementing the strategy, L.U.X. Beauty Salon saw a clear transformation in its social media presence and overall brand perception. The newly created content stood out and resonated deeply with the audience, leading to increased engagement, client interest, and brand visibility.
/Results & Impact
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We had a few meetings and chats to thoroughly explore my ideas and visions. I created a vision board that reflects my goals, Hanna added few tips and after some discussions we had a final strategy presentation in about 2 months.

I was very impressed with how much research and work was done on exploring my business and ideas by Hanna. She did a fantastic job presenting and explaining every aspect of my social media strategy.
When I was ready, we set up a few dates for content creation. Here Hanna also did amazingly helping me prepare a list of videos for inspiration and even created few scenarios of her own that are still doing really well on my platform.

Content was ready, edited and was ready to be posted in 10 days after the shooting day. After posting this content I can tell a significant difference between the videos and photographs I shared and the one that were created with Hanna’s help. It was an absolute true that seeing results inspired me to create more content and observe how it is changing my business perception. Hanna also came with an assistant to film few of our events, it definitely helped showcasing our brand and business on Instagram. We have few more content days scheduled soon and I cannot wait to see more! Thank You Hanna!
Dasha Kolomiiets,
The Owner of L.U.X. Beauty Salon
When I hired Hanna my request was to strategize my social media platform, Instagram and create a content posting plan together with content creation.
/feedback
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