Case Study: Institute of Aesthetic Surgery

The Institute of Aesthetic Surgery is a leading medical aesthetics and plastic surgery clinic offering a wide range of advanced treatments. When we began working together, there was no established brand identity on social media — no clear aesthetic, tone, or strategic direction. Our challenge was to build a cohesive and engaging presence from the ground up, ensuring the brand not only stood out but also deeply resonated with its audience.

/about the Client

Building a distinct social media identity that reflected the clinic’s expertise, innovation, and patient-first philosophy
Developing a comprehensive visual and content strategy that aligned with the clinic’s values
Positioning the brand as a trusted leader in aesthetic surgery and non-surgical treatments
Creating an emotional connection by reinforcing the core message: helping people feel confident in their own skin

With multiple highly skilled professionals working within the clinic, it was essential to balance the representation of different services while maintaining a unified brand voice. The key focus areas were:

We emphasized the brand’s dedication to cutting-edge technology, exceptional quality, and ongoing professional development, while ensuring that every piece of content inspired and educated potential patients.

/Our Approach

Brand identity creation — establishing a cohesive visual aesthetic and brand messaging
Strategic content development — balancing educational, inspirational, and engaging content
High-quality content production — professional photo and video shoots showcasing treatments, results, and patient experiences
Influencer marketing — strategic collaborations to expand reach and build credibility
Paid advertising — optimizing campaigns for lead generation and patient inquiries
Community engagement — fostering conversations, answering questions, and building trust with the audience

Our work with the Institute of Aesthetic Surgery was a full-scale social media transformation, including:

/What We Did

(after)

(before)

By integrating storytelling, education, and aspirational messaging, we have successfully positioned the Institute of Aesthetic Surgery as a leader in the aesthetic space, creating an inviting digital presence that inspires confidence and trust. Our work continues to evolve, reinforcing brand loyalty and expanding their influence in the industry.

A 3x increase in engagement
Significantly improved reach and visibility
A growing, active online community of patients and potential clients

Let’s transform your social presence into something unforgettable.

Within the first three months, we achieved:

/Results

(c)

(b)

(a)

We are thrilled with Hanna for her outstanding work in social media marketing. She is truly fantastic - so much so that it feels like we have a full-time team member in the office, even though she works remotely.

Her ability to stay "on point" is unmatched, ensuring our brand presence is consistently engaging, timely, and effective. She outperforms any full-time employee we’ve ever had in this role. Hanna demonstrates exceptional creativity, responsiveness, and dedication. Her videos, photo layouts and posts are fun, educational and eye catching!

She is absolutely an integral part of our team!

Debra J. Rhame
Administrator
Institute of Aesthetic Surgery

/feedback